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It’s now or never: Hhsf closes Monday!

Time keeps on slippin’, slippin’, slippin’…

This is how we imagine things went down: You opened up that email back in May – you know, the one inviting you to participate in the second annual Hhsf – and said to yourself, “Self, I could sure use some extra scratch,” and then, well…nuthin’.

We cajoled.

You procrastinated.

We sent a reminder.

You ignored us.

Meanwhile, your classmates have already gotten in on the action, currying favor with the scholarship selection committee by submitting their applications well ahead of schedule.

We know, we know: It can get awfully busy this time of year, what with all that Netflix and Snapchat and 90s nostalgia taking up your time. But as the great philosopher Bruce Lee once said, “If you love life, don’t waste time, for time is what life is made up of.”

So here’s the deal: If you want Helveticahaus to pay $1,000 toward tuition for the 2017-18 school year, you have until 11:59 p.m. Monday, August 14 to complete our patented five-step application process and click “submit.” Seriously, it’ll take less time than you spent selecting your last Instagram filter.

Good luck!


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Artist Series No.4 Has Landed

New and in the Shop: Artist Series no. 4!

The first step, they say, is acceptance – admitting you have a problem. And Lorri Johnston definitely has a problem.

“I’m almost ashamed to admit it,” she says, “but I’m a font addict.”

It got so bad she was bringing in unauthorized fonts from her home computer to work. And while she eventually had to fess up, it’s not entirely clear that she was actually remorseful about smuggling in rogue typefaces. “They’re…so pretty,” she says. “I just love them.”

And she wants you to love them as well – especially Helvetica. So she designed a shirt to help you express your own deep feelings. It’s Artist Series no. 4, and it’s available in the store right now.

Oh, and if you’re one of those completist types, you’re probably already wondering about Artist Series nos. 1, 2, and 3. A handful of these limited-edition Tts are available as well. But you don’t want to dilly-dally. Best to play it safe and fill out your collection today.

[EWU assistant professor of visual communication design Ginelle Hustrulid models the latest in Helveticahaus apparel.]


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Hhsf has two weeks left!

Remember when we asked you if you’re ready to score some sweet, sweet cash? How we’re prepared to hand over $1,000 toward next year’s tuition? And how all you have to do is head on over to the official scholarship application page for a chance to win?

Yeah. That was like…two months ago. Either you’re bathing in Benjamins and don’t need a scholarship, or you’ve forgotten that the deadline is looming – as in YOU’VE GOT TWO WEEKS TO GET IT TOGETHER.

C’mon now. It’s fast, it’s fun, and it’s FREE. (Trust us: you’ll search in vain for the rest of your life for anything that promises – and delivers – all three simultaneously.)

So stop what you’re doing, complete the five-step application, and high-five yourself for a job well done. And just in the nick of time, too.

Good luck!


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Psssst! We’ve extended the sale!

Don’t tell anyone, but we’ve just extended our 60th anniversary sale another two days.

That means you can continue to take advantage of our lowest prices of the year – just $19.57 for select Tts and tanks – until 11:59 p.m., Friday, June 30! (Our union contract with Swiss Font Nerds Local #473 goes into effect at midnight.)

Seriously, folks, if you’ve been waiting for the right time to take your wardrobe to the next level, well…this is it. 48 hours. $19.57. The more you spend, the more you save.

Get shopping!


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One week left!

Did you know that there are only 187 shopping days left till Christmas?

Don’t worry. We got you.

The good news is there’s still one week left in our 60th anniversary sale! Which means you can outfit the entire family at a steep, steep discount. With select Tts and tanks at only $19.57, even those on your naughty list can look forward to that Most Wonderful Time of the Year.

And while you’re at it, get yourself something…real nice. Like a set of notecards, or a monthly coffee subscription. After all, you’ve just finished your Christmas shopping in June. You’ve earned it!

Better get on it, though. With inventory flying out the door, we’ve had to ramp up production – and workers at our Toledo factory are threatening a strike.

Shop now and SAVE!


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Has it really been 60 years?

June 1957. Graphic 57 trade fair, Lausanne, Switzerland. All along the Montreux Riviera the linden trees are in bloom, their bright, lemony fragrance thick in the air like the sweetest perfume – until evening, when the gentle southerly winds, fresh off of Lake Geneva, wash the city clean.

Over the course of the two-week event, nearly a quarter of a million visitors walk through the exhibit hall, taking in the work of type foundries and graphic designers and commercial artists and printers. Some look for inspiration, some for trends. What they get instead is a front-row seat to history. For Max Miedinger, 46-year-old designer at the Haas Type Foundry, has chosen this event – this moment in time – to unveil his latest creation: Neue Haas Grotesk.

Miedinger’s baby, a sans serif typeface based on Herman Berthold’s Akzidenz Grotesk, caused something of a stir at Graphic 57. In fact, within two years, 10 percent of Swiss printers were carrying Neue Haas Grotesk. But it wasn’t until 1960, when the font was rechristened Helvetica, that it really took off. When the rest, as they say, truly became history.

And that’s exactly what we’re celebrating: history.

It’s Helvetica’s 60th birthday. Which means select Tts and tanks are only $19.57. (See what we did there? $19.57? 1957??) Savings this huge only come around once a year – and they’ll only stick around till the end of June. So bake a cake, light some candles, sing that one song, and outfit the entire family today!


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Hhsf live!

Hey designers! Who’s ready to score some sweet, sweet cash?

If you’re an incoming second-year graphic design student at Spokane Falls Community College – which of course you are, because we don’t send these emails to just anyone – then you’re already eligible for the Helveticahaus design scholarship! All that’s left to do is head on over to the official scholarship application page.

What’s in it for you, you ask?

Only $1,000 toward next year’s tuition, that’s all. Let’s do the math: Assuming you work 20 hours a week at a minimum-wage job, you’re taking home less than $200 a week, most of which is probably going toward gas, ironic tattoos, and avocado toast. Doesn’t leave much for school, does it?

Put that Helveticahaus design scholarship in the bank, though, and you’re sitting in the fabled catbird seat.

Remember your Latin: “Fortune smiles on the bold and frowns on the timid.” So what are you waiting for? Complete the five-step application before August 14. And if fortune’s a-grinnin’, you’ll hear from us no later than August 31.

Good luck!


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It’s Not Too Late. Yet…

You’ve waited. Put it off to the last possible minute. Procrastinated so hard that you’re almost to the point of having to finish your Christmas shopping at 7-11. Hope your nephew likes Maple Pancake Sausage Rollers.

We’re not here to judge. We’re here to help.

No matter who’s on your list this year, we have the perfect gift at the perfect price – like our brand-new canvas cross-body tote, the season’s must-have accessory for your hot yoga class.

And did you know that every penny of your purchase goes to fund scholarships for local design students? With Helveticahaus, you’re not just buying a Christmas present; you’re helping to fund someone’s education. Feel better about yourself now?

Best of all, our proprietors have made darn sure that someone will be here till late on Friday, December 23 if you need to pick up your order. So really, folks, you have absolutely no excuses anymore.

We’re a lot more than an apparel shop now. In the last year alone, we’ve added coffee, mini-posters, notecards, and some sweet, sweet decals – each with the keen design sensibility you’ve come to expect. Heck, there’s even some free stuff. Start shopping today!


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Your One-Stop Holiday Shop

It’s official: We can talk about the holidays now. And whichever one you and yours are planning to celebrate, we’ve got you covered.

No, seriously.

Got a Buddhist cousin celebrating Bodhi Day on December 8? Be sure to quote the Karaniya Metta Sutta – “radiate boundless love toward the entire world” – when you send her this. Worried about the Hanukkah candles making a mess? Protect your furniture with a set of these. Not exactly looking forward to the “airing of grievances” this coming Festivus? Wearing one of these babies will shut your cranky uncle down.

And keep in mind that every penny of your purchase goes not to some nameless, faceless, multinational corporation, but to fund scholarships for design students. It’s like the gift that keeps on giving – the whole year through.

We’re a lot more than an apparel shop now. In the last year alone, we’ve added coffee, mini-posters, notecards, and some sweet, sweet decals – each with the keen design sensibility you’ve come to expect. Heck, there’s even some free stuff.

So what are you waiting for? Start and end your holiday shopping at Helveticahaus!


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More Choices = More Awesome

5newshirts

If you’ve ever come to the Helveticahaus online shop and just couldn’t make up your mind…well, we’re afraid we have some bad news for you. The selection just got bigger.

Five brand-new T-shirt designs have just been added to our inventory

Which means that, with twelve originals, one student design, and three in our artist series, we’re now offering twenty-one unique, Helvetica-inspired graphic Tts! (We thought about adding more, but 21 is a Fibonacci number,* and our proprietors are very particular about maintaining some semblance of order and control in this chaotic world of ours. Even if it’s only temporary.)

Our advice is to head over to helveticahaus.com right away. You’ll need some time to consider your options, and Christmas is only 44 shopping days away.

*It also just happens to be the smallest Fibonacci number whose digits are Fibonacci numbers and whose digit sum is also a Fibonacci number, so, you know…win-win.


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