First, there was Artist Series no. 1: Don Baker’s whimsical take on communication as multigenerational nourishment. Then it was Greg Holly’s inspired homage to Alexander Rodchenko and Herbert Matter in Artist Series no. 2.

You’ve probably been wondering how we could possibly keep this thing going.

We’re pleased to put those fears to rest with Artist Series no. 3: Irreducible simplicity as expressed by graphic designer, cartoonist, comic book illustrator, and creative director Sherwin Schwartzrock. His take on our favorite font is like nothing we’ve ever done – and it’s available right now in the Helveticahaus store.

Wait…why are you still here? Get shopping before they’re all gone!

(You can thank us later.)

Want the latest Hh news delivered straight to your inbox? Of course you do. Fill out the simple form below.