Intentional everything
2025 Hh scholarship winner Caya Berndt appreciates good branding on a soda can, but their design dreams are in the mind-opening, wave-making vein. Think Gran Fury’s advocacy posters that rocked New York City during the AIDS crisis. Or Aries Moross making a dazzling case for maximalism in the enduring era of flat restraint. Even in everyday creative work, Caya wants to see more chances taken. “There is a little bit of frustration in me, where I’m like, try something different. Just get weird! Get silly with it. Try something new. That could be riskier. You do see brands willing [...]